Week 3 – Reading Reflection

The only thing I was impressed with was Crawford’s ability to write that much about the misuse of the term interactivity. In my opinion, Crawford was being quite exaggerative. While I understand the frustration and agree that people sometimes slap the word “interactivity” on more reactive things, many of the examples Crawford gave were not very common. I have never really heard of a movie being called interactive before, unless it’s a kids’ movie like Dora, nor have I heard someone call opening the fridge interactive.

Following his argument to its logical conclusion, we should change “interactive media” to “reactive media.” After all, interactive media is programmed to trigger a reaction when the user interacts with it, but it does not listen, think, and respond the way Crawford claims interactivity should. However, when I Googled the official definition of interactivity, the Oxford dictionary defines it as “the process of two people or things working together and influencing each other.” According to this definition, everything Crawford claimed was not interactive is indeed interactive, because it involves things influencing each other, not necessarily listening, thinking, and speaking.

That said, I do agree with Crawford that interactivity exists on a spectrum. I believe the characteristics of a strongly interactive system are its ability to listen, think, and speak. Generative AI is the best example of a strongly interactive system we currently have, if not the most interactive. It simulates human conversation and allows for human-like interactions. Other examples of interactivity, such as humans triggering a reaction from computer-based artwork (like the sketches we do in class), fall on a slightly lower scale of interactivity because they are more of a “reaction,” to use Crawford’s terms, but I would still consider them highly interactive.

To improve the degree of user interactivity in my sketches, I could go beyond just the click of a mouse. Using different parts of the human body, including an interactive webcam project, like one of my classmates’ projects for this week, and even allowing for multiple interactions at once – something like a two-player game – can all improve the degree of interactivity of my sketches.

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