Week 4 Reading – Don Norman

One of the reasons products fail in real life is due to over-engineering. I know this wasn’t explicitly mentioned in the chapter, however it fits the description of designing a product that solves a simple problem in an complicated way. However, besides following the perspective of an engineer when designing the products, there is another play at hand. Control, many don’t realize it but over-engineering are done on purpose to control the people. It’s not that these people don’t understands how humans work, rather they understand how they work exactly. What do I mean by that?

Let us take printers for examples. Modern printers are so frustrating to work with, I absolutely hate dealing with them, you have to download their specified app, then press some button 2 times for 5 seconds or some nonsense to turn on blue tooth mode, and honestly half the buttons on the printer you will never end up using in your life. But that’s not it, it’s the fact you need all cartridges filled to print something.

Let’s say you want to print a document in black and white, and you don’t have any colored ink cartridges, the printer won’t let you print the document unless you have everything filled. Not to mention you need to use the printer’s brand specific cartridges which are most probably overpriced. All this is done so that the customer keeps on buying only their products for the printer. Besides my vent, it is true that most of the time products are over-engineered due to engineer’s not taking in the perspective of the average Joe.  For the midterm project specifically, I plan on implementing proper feedback and instructions so that the user feels in control the entire time, and don’t have to second guess anything they do while playing the game.

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