One thing that always frustrates me are the elevator button panels. I can’t count the number of times I’ve stood in front of a shiny panel of identical metal buttons, with no clear distinction between “door open,” “door close,” or the emergency button. Sometimes the “door open” symbol is barely visible or located in an unintuitive spot, and more than once I’ve pressed the alarm instead of the open button (which is always a bit embarrassing).A small redesign could go a long way: using clearer icons, color coding, or even tactile differences would make it more intuitive. Norman’s point that “when something goes wrong, the user is often blamed instead of the design” fits perfectly here. It’s not that people are clumsy, it’s that the system doesn’t communicate well.
I’m still thinking about the line that said “Good design starts with an understanding of psychology and technology. It is not enough that we build products that work; they must be understandable and usable.” This directly brings us to the UX. UX is important because it shapes the way people experience and connect with a product, space, or interaction. Good UX reduces confusion, frustration, and wasted effort, making tasks feel natural and even enjoyable. As Norman emphasizes, design isn’t just about how something looks, it’s about how it communicates its purpose and supports human behavior. When UX is overlooked, people often end up blaming themselves for “not getting it,” when in reality it’s the design that failed to guide them.
When I think about applying Norman’s principles of design to interactive media, the biggest lesson is clarity in signifiers and feedback. In my projects, I’ve sometimes assumed that users will “just know” what to click or press, but Norman’s reminder is that what feels intuitive to me as the designer may not feel that way to someone else. Adding clear visual cues like arrows, hover highlights, or simple instructions makes interactions discoverable and satisfying. Affordances and signifiers should be obvious, users shouldn’t have to guess what to click, drag, or press. Feedback is just as important: when someone interacts with my project, they should instantly see or hear a response. That way, instead of frustration, interaction feels like a satisfying loop.