In his blog posts, Tom Igoe analyzes the importance of innovative thinking for those who work on physical computing projects and considers the performative dimension of digital products and creative artworks. What strikes me about his approach is that Igoe encourages students to stop thinking of specific ideas as not original and consider how to create variations of them instead. While dance floor pads, electronic instruments controlled by players’ gestures, and touch kiosks may seem overused, such projects bring about a wealth of learning opportunities. Interactive art projects enable creators to engage their audience and discover new interpretations.
Instead of scripting users’ actions, creators should prioritize giving them the freedom to express themselves through works of art. I find this strategy especially useful for product developers, artists, and creative professionals looking for ways to grab the interest of their audience. As it is impossible to predict how a target user may react to an end product without conducting thorough research, we can test out physical computing and creative art projects in real time to get feedback. I think that by analyzing users’ and viewers’ reactions, web developers and artists can increase the value of their projects.