Hey there! 👋
Today, I wanna reflect upon Noman’s essay, “Emotion & Design: Attractive things work better”.
It was a pretty nice and interesting read, that spoke about how design, behaviour, and (a new term for me,) affect, interact. I feel like it takes pieces which we individually can easily accept as true, and ties them together to create more interesting ideas. Overall, he says that how an object is perceived is also dependent on the emotion of the user, as well as the beauty/design (obviously including its workings, but not sorely dependent on it). For example, happy, relaxed users interacting with a beautifully designed product are much more likely to forgiving and overlook some of the faults and issues, compared to focused users in stressful situtations. He ends the main text with title text “Attractive things work better” (an arguably controversial but true statement).
However, while reading this, I couldn’t help but think of some of my previous research (for a different course), where a similar thing could be said for people. Now obviously, this is much more controversial and offensive, but bare with me, research has shown that the “Pretty Privilege” or “Attractiveness Advantage”, where people who are more conventionally attractive have a noticeable advantage in many aspects of life, is unfortunately, very real.
For example, people are slightly more forgiving to those conventionally attractive, not too dissimilar to how people were more forgiving of issues in beautifully designed objects. Also, the halo effect (where a someone associates other positive traits after seeing just a few / one) comes into play too, and since one of the first thing people see when they meet someone, is how they look, that often ends up being the basis (or initial positive trait) for the halo effect, and so those people are usually also considered smart, trustworthy, and kind (among other things).
However, the opposite is also true, and something people who are more conventionally attractive are also considered to be rude, snobbish, arrogant, and undeserving of their success (sometimes for good reason, but not always, and certainly not everyone). Similarly (going back to objects), I think that people also hold more beautiful products to higher standards, and although they might end up being more forgiving sometimes, they could also easily become upset due to expecting it to support their desired functionality (and quite well too), as simply the appearance of a better looking product often leads people to believe it is also better made.
In conclusion, I found this essay to be an insightful reading about how design, affect, and behaviour interact, and how the experience of someone using a product could differ not only on how it works, and not also only about its design, but also the emotional and mental state the user is in, and how the design needs to take that into account. I then compared and contrasted this with how people interact with others (specifically those considered more conventionally attractive), and while drawing similarities between people and objects may seem inhumane, I think it could help us further understand and research these effects, as there’s now another situation that exhibits the same properties, allowing us to look at this problem from another angle.