“Design of Everyday Things” presents a compelling exploration of the interdisciplinary nature of design and the challenges involved in creating successful products. For me, it emphasized the importance of considering various perspectives, goals, and priorities from different disciplines, such as marketing, engineering, manufacturing, and customer support. In the modern age, where industries increasingly rely on cross-functional collaboration to innovate and deliver products that meet diverse consumer needs, the point that the text makes shine. In today’s fast-paced market, where competition is fierce, understanding and integrating these varied viewpoints is crucial for achieving market success.
Don Norman highlights the significance of user experience and the formation of conceptual models in product design. He underscores the gap that often exists between the designer’s vision and the user’s perception, emphasizing the critical role of the system image in bridging this divide. In our modern digital landscape, where user-centered design principles are paramount, this notion holds particular relevance.
Norman stated many things which I found relevant to myself. One such idea was that designers will often take shortcuts when something is too complex. This reminded me of myself: I am lazy, and if there is a way to do something quicker without too much of a quality sacrifice, I will do it. Interestingly, I also remembered Japanese web design, and how it differs from Western websites. While her in the West, sites are usually as streamlined as possible, Eastern sites often feel cluttered to me, and present a lot of information all at once.
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