Attractive Things Work Better

As an artist, I liked this text because design, aesthetics, and the arts as a whole are a lot of times not appreciated and their value isn’t recognized as much as should be. In product design, the appealing look of the product can be almost as important as the product functionality. The Visceral, Behavioral and Reflective levels of processing and their effect on our feelings and emotions was interesting to read about. The appearance of a product, as shown in the text, affects the customers’ choice, as well as their experience. In my projects I always tried to make the product look appealing, as I think that’s always very important.

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