Attractive things work better
Norman discusses the aesthetics of things and the nicer it is the better it works. The author is very right about the that attractive things work better, but not literally, of course. It works better to present it, to sell but most of the times (from my experience personally) aesthetics of the item can make the item not work properly (i.e. the pressure pads from my midterm project attached to the wooden brick broke fast). But Norman is definitely right about that the aesthetics of an object can provide easy usage. For example a simple game pad is and aesthetically designed object. You can just use buttons not attached together and that will be a mess and hard to use.