I found this reading extremely interesting, especially in its discussion of design and its effects on human decision-making and creativity. The part that I found most thought-provoking was Norman’s discussion of Elvish from The Lord of the Rings and the broader discussion of how language is designed to have words evoke certain emotions in the speaker/listener. Previously I have always thought of sounds as arbitrarily assigned, but the more I think about it Norman makes a great point about these sound associations being intuitive and natural to humans. I find it very fascinating how different colors, sounds, textures, etc. all evoke different feelings and thus impact our ability to use a product. Relating all of this to interactive design and design in general, I find myself thinking: how can I make the projects I make in this class enjoyable, usable and efficient for my users?